Il costo e l’inflazione hanno sostituito le preoccupazioni legate al covid-19 come principali ostacoli ai viaggi per la maggior parte degli americani. L’industria del turismo e dei viaggi è altamente competitiva, con hotel e catene che si contendono il business contro agenzie di viaggio online (OTA) e siti di prenotazione. I brand degli hotel devono evolvere le loro strategie SEO per guidare prenotazioni incremental, traffico e ricavi, dando priorità alle destinazioni attraverso l’analisi dei dati, soddisfacendo le esigenze dei viaggiatori con una strategia di concierge del marchio, ottimizzando il profilo aziendale su Google (GBP) e le liste locali, collaborando con i team dei social media, sfruttando i contenuti generati dagli utenti (UGC), il marketing video, ottimizzando per i core web vitals (CWV), essendo pronti per la ricerca vocale e monitorando la visibilità e le prestazioni della concorrenza.
Links:
- https://www.searchenginejournal.com/seo-strategy/
- https://www.searchenginejournal.com/google-launches-free-tools-for-travel-marketers/413512/
- https://hotelinsights.withgoogle.com/
- https://www.searchenginejournal.com/why-keywords-still-matter/425671/
- https://www.searchenginejournal.com/travel-content-repurposing/421810/
- https://www.searchenginejournal.com/google-e-e-a-t-how-to-demonstrate-first-hand-experience/474446/
- https://www.thinkwithgoogle.com/future-of-marketing/management-and-culture/travel-related-site-visit-statistics/
- https://www.searchenginejournal.com/marketing-to-gen-z/471784/
- https://www.searchenginejournal.com/buyer-personas/232341/
- https://www.searchenginejournal.com/customer-journey-map/478035/
- https://www.searchenginejournal.com/seo/
- https://www.searchenginejournal.com/seo/how-people-search/
- https://www.searchenginejournal.com/local-seo/optimize-google-my-business/
- https://www.searchenginejournal.com/google-my-business-posts-get-results/388298/
- https://www.searchenginejournal.com/local-seo/local-business-reviews/
- https://www.searchenginejournal.com/travel-content-repurposing/421810/
- https://www.searchenginejournal.com/video-marketing-an-in-depth-guide-for-every-business-owner/476626/
- https://www.searchenginejournal.com/video-marketing-an-in-depth-guide-for-every-business-owner/476626/
- https://www.searchenginejournal.com/video-marketing-an-in-depth-guide-for-every-business-owner/476626/
- https://www.searchenginejournal.com/core-web-vitals/
- https://www.searchenginejournal.com/content-delivery-network-how-to/406464/
- https://www.searchenginejournal.com/introduction-to-structured-data/381451/
- https://www.searchenginejournal.com/travel-seo-build-links-get-press/330979/
- https://www.searchenginejournal.com/social-media-marketing-strategies-hotels/456949/
- https://www.searchenginejournal.com/off-page-seo-checklist-restaurants/443483/
- https://www.searchenginejournal.com/seo-guide/
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