L’articolo spiega come impostare il testing a/b utilizzando Microsoft Clarity e GA4. I tag personalizzati in Clarity possono essere utilizzati per segmentare i dati e analizzare le registrazioni e le heatmap per diversi gruppi di test. L’articolo fornisce esempi di test a/b, tra cui banner pubblicitari statici vs animati, barra laterale sinistra vs destra e cambiamento delle etichette del menu. L’articolo include anche frammenti di codice JavaScript per l’etichettatura dei visitatori e la manipolazione del DOM per cambiare layout o etichette. Infine, l’articolo suggerisce che l’acquisto di strumenti per il testing a/b potrebbe non essere sempre necessario se si è disposti ad imparare la codifica personalizzata.
Links:
- https://www.searchenginejournal.com/a-b-multivariate-testing-seo/366184/
- https://www.searchenginejournal.com/microsoft-clarity-analytics-overview/419311/
- https://www.searchenginejournal.com/google-analytics-4-guide/407452/
- https://www.searchenginejournal.com/google-optimize-discontinued-what-businesses-need-to-know/477404/
- https://www.searchenginejournal.com/google-optimize-alternatives/479744/
- https://learn.microsoft.com/en-us/clarity/filters/custom-tags
- https://developers.google.com/publisher-tag/guides/key-value-targeting#target_multiple_keys_or_values
- https://support.google.com/tagmanager/answer/6107167
- https://developer.mozilla.org/en-US/docs/Web/API/setTimeout
- https://www.searchenginejournal.com/chatgpt-examples/474937/
- https://www.searchenginejournal.com/google-analytics-event-tracking/484607/#customdimension
- https://developers.google.com/analytics/devguides/collection/protocol/ga4/reference?client_type=firebase#reserved_parameter_names
- #gtm
- https://www.searchenginejournal.com/google-analytics-4-guide/407452/
- https://www.searchenginejournal.com/a-b-testing/365944/
- https://www.searchenginejournal.com/6-seo-experiments-will-blow-mind/181084/
- https://www.searchenginejournal.com/responsive-search-ads-testing/463538/
- https://www.searchenginejournal.com/wp-admin/post.php?action=edit&post=429270
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