Search Marketing Consultant, Speaker and Professor. Since 2010 I help companies to increase online visibility and website traffic with updated and effective SEO and PPC strategies.
In my short career I had significant experiences in SEO and PPC projects collaborating with international companies and web agencies. I optimize websites in UK, Switzerland, France, Germany, Denmark and of course also Italy. I gained major SEO and PPC certifications, to be a good SEO consultant you must constantly study!
In December 2009 I opened my main Italian website evemilano.com where I write about advanced SEO topics. In this little blog I keep my English CV updated and I publish some Search Marketing article.
To contact me please just use the contact form you can find in the right sidebar.
PERSONAL INFORMATION
- Name and Surname: Giovanni Sacheli
- Year of birth: 1980
- Nationality: Italian
- City of residence: Como, Italy
WORK EXPERIENCE
Search Marketing Consultant
- Search Marketing Consultant, head of SEO and partner at Searcus Swiss Sagl
- Advanced SEO and PPC AdWords Corporate Workshops
Search Marketing Speaker
- Speaker at Web Marketing Festival 2017 – #WMF17
- Speaker at Convegno GT 2016
- Speaker at GT Master Club
- Speaker at SEO Tool Day 2015, an event by GT Idea
- Speaker at La Settimana della Formazione, an event by GT Idea [Event: 2015, 2015, 2016]
- Speaker at Advanced SEO Tool, an event by GT Idea
- Speaker at Cremona Mondo Musica 2016, an event by Cremona Fiere and Suonare.it. Read the full italian article.
Search Marketing Professor
- Search Marketing Professor at Franklin University Switzerland. Franklin University Switzerland is a four-year American university in Lugano, Switzerland for students who want an English language education in Europe
- Basic and advanced SEO course teacher
- SEO and PPC AdWords Corporate Workshops
- Teacher at Full Metal Marketing
- Online SEO courses: Salotto SEO by evemilano.com
Partner & Head of SEO @ Searcus Swiss Sagl
Company: Searcus Swiss Sagl.
Searcus Swiss is a Search Marketing agency located in Switzerland – Canton Ticino. Searcus Swiss offers SEO and PPC consultancy in Switzerland, Italy, Germany, France and Denmark.
Main activities carried out:
- Advanced SEO Consulting for international companies
- Marketing and online competitor analysis
- Analysis and search of the best keywords
- Base and advanced SEO business training and workshops
- Help companies growing search traffic and defining best search and digital strategies
- Technical SEO Audit, analysis and optimization for large multi-language websites and international eCommerce
- SEO migrations for international and multi-language websites. This activity helps websites to not lose traffic after a CMS or domain migration.
- Development SEO guidelines for new websites and custom CMS
- Senior Trainer: SEO, PPC and Web Analytics
- Google AdWords and Bing PPC Advertising campaigns optimization (search, display, video, mobile, dynamic and remarketing)
- Web Analytics
- Page Speed Optimization
- Conversion Optimization
Senior SEO Consultant & SEM Analyst @ Bruce Clay
Company: Bruce Clay Inc.
Bruce Clay Inc. is a global Internet marketing optimization firm providing search engine optimization and pay per click consultancies.
Main activities carried out:
- Technical SEO Audit
- On-page SEO
- SEO Copywriting
- Managing Google AdWords PPC search, display and remarketing campaigns
- Managing social PPC campaigns – Facebook Advertising, Linkedin ADS and Twitter ADS
- Web Analytics
- Social e Web Reputation analysis
- Account Manager
Digital Marketing Consultant @ IMGWare Milano
Company: Imageware.
Imageware is communication agency based in Milan. Its core business is public relations, marketing communication, digital and events.
Main activities carried out:
- Head of Digital Marketing
- Managing Google AdWords PPC search, display and remarketing campaigns
- Managing social PPC campaigns – Facebook Advertising, Linkedin ADS and Twitter ADS
- Web Analytics
- Social e Web Reputation analysis
- Managing Digital Email Marketing campaigns
- SEO consultancy (Search Engine Optimization)
- Account Executive
Blogger at evemilano.com
Website: EVE Milano.
EVE Milano is an Italian Search Marketing Blog recognized for the technical quality of published articles and SEO guides.
Main activities carried out:
- Blogging about SEO
- Technical SEO Audit
- SEO Speaker
- SEO blogger
- On-page SEO
- SEO Copywriting
- Managing Google AdWords PPC search, display and remarketing campaigns
- Managing social PPC campaigns – Facebook Advertising, Linkedin ADS and Twitter ADS
- Web Analytics
- Social e Web Reputation analysis
Corporate Financial Planner @ Prada SPA
Company: Prada SPA.
Prada S.p.A. is an Italian luxury fashion house, specializing in leather handbags, travel accessories, shoes, ready-to-wear, perfumes and other fashion accessories, founded in 1913 by Mario Prada.
Main activities carried out:
- Consolidated financial statements
- Activity-Based Costing (ABC)
- Business units costs allocation
- Management control
- Accounting reporting, Cost Controlling, Budgeting, Forecasting and Seasonal Planning
- Cost management and cost controlling
- Additional Activities: Account Management, Database Management
EDUCATION AND TRAINING
Professional training
- 2017: Eccellenze in digitale – Google
- 2013/2014/2015/2016: Google AdWords Certification
- 2013: Google Analytics Academy Certification, Inbound Marketing Hubspot Certification
- 2012: Bruce Clay SEO Toolset Certification
- 2010: Google Adwords Official Course
SEO Tools
- Excel, Google Analytics, Google Search Console, Bing Webmaster Tools, Yandex Webmaster Tools, Rank Tracker, Website Auditor, MOZ suite, Sem Rush suite, SEOzoom suite, Bruce Clay SEOtoolset, Google Page Speed, Yslow, GTmetrix, Screaming Frog SEO Spider, Hubspot’s Marketing Grader, Ahrefs.com, Majestic.com, Open Site Explorer, Link Detox, Backlink Watch, Xenu, …
Academic Training
- July 18, 2006: Graduated in Business Management at Luigi Bocconi Commercial University in Milan.
- Scientific Lyceum – High School
LANGUAGE SKILLS
- Professional knowledge of written and spoken English language
- Elementary knowledge of Japanese language
- Italian mother tongue
COMPUTER KNOWLEDGES
- Web Server Performance Analysis: Webpagetest, Page Speed, Yslow e GTmetrix
- Installation, management, customization and maintenance of a variety of CMS: WordPress, Joomla, Drupal, Typo3, Prestashop and Magento
- Network security and data protection against cybercrime
- Professional knowledge of the Microsoft Office package, in particular Excel for big data analysis
- Operating Systems: Windows (95, 98, 2000, XP, Vista, Seven, 8, 10), iOS, Android and Linux Ubuntu
- Website development and web apps in HTML, PHP and CSS
- Basic skills from web-based system. Linux installation and web server installation features: NGINX, PHP, mySQL, phpmyAdmin, log analysis
- Management of small LAN and WAN enterprise networks
ADDITIONAL INFORMATION
- Excellent synthesis and analysis capabilities
HOBBIES
- SEO, search engines and Google universe. I read many SEO and search marketing blogs every day
- I am a biker from the age of 5, I love to travel alone, I am passionate about science, technology, video games and computer science