Giovanni Sacheli

SEO Consultant & Search Marketing Specialist

After graduating from Bocconi University in Milan, I became a passionate SEO and PPC consultant. My strong interest in the web and information technology led me to deepen my studies in Web Marketing after graduation, focusing particularly on Google positioning techniques and Search Advertising methodologies.

In December 2009, I launched my blog, EVE Milano, where I write about website optimization for search engines, PPC campaigns with Google Ads, WordPress guides and tutorials, and Web Analytics. Each year, I have the privilege of participating as a speaker at Italy's top Search Marketing events, sharing strategies, practical insights, and case studies.

Searcus Swiss - Agency Ownership

In 2015, I became a partner of Searcus Swiss Sagl, an SEO and PPC agency with offices in Switzerland and Denmark. In 2020, I acquired 100% ownership of the company. At the agency, I'm responsible for SEO projects for our clients - small, medium, and large companies looking to improve their online visibility.

I'm fortunate to do work that I chose, enjoy, and am passionate about - I couldn't ask for more. Over the years, I've specialized in technical SEO, with particular focus on:

  • Technical SEO audits
  • Market and online competitor analysis
  • Website migrations
  • Web server log analysis
  • Backlink analysis
  • Identifying and resolving Google penalties

Total hours dedicated to SEO since 2009: over 40,000.

International Experience

Throughout my career, I've had significant experience in SEO and SEA projects, collaborating with international companies and web agencies, optimizing websites in the UK, Switzerland, France, Germany, Denmark, and of course Italy.

In 2016, I served as a Search Marketing professor at Franklin University Switzerland in Lugano.

Since beginning this wonderful career, I've obtained important SEO and PPC certifications recognized worldwide. To be an effective SEO consultant, it's essential to study and stay constantly updated - those who stop fall behind!

Speaking Engagements

I regularly speak at events, conferences, and seminars on Search Marketing. An important aspect of my work is networking - since SEO isn't an exact science, exchanging ideas with other professionals is a great source of inspiration.

Recent speaking engagements include:

2024:

  • Advanced SEO Tool – Special AI Edition (Search On Media Group)
  • Advanced SEO Tool – Spacca Google Edition (Search On Media Group)
  • Web Marketing Festival (Search On Media Group)
  • Search Marketing Connect (Search On Media Group)
  • WeDigital (Würth Srl)
  • Sistrix Meetup

2023:

  • Google DevFest Trento
  • Search Marketing Connect (Search On Media Group)
  • Advanced SEO Tool (Search On Media Group)
  • Web Marketing Festival (Search On Media Group)

Project Experience by Sector

I collaborate with international companies across diverse sectors, and this variety is stimulating - each niche has its peculiarities, top players, and specific challenges. Finding the best Search Marketing strategies for each client is difficult but highly rewarding.

Sector experience includes:

  • Legal sector: Over 2 million indexed pages
  • Tourism: Over 70 million indexed pages
  • Health & Healthcare: Over 1 million indexed pages
  • Fashion & Fashion: Over 1 million indexed pages
  • Price comparison sites: Over 1 million indexed pages
  • Cosmetics: 500,000 indexed pages
  • Construction: 500,000 indexed pages
  • Automotive: 100,000 indexed pages
  • Universities & Masters: 50,000 indexed pages
  • Industrial production (B2B): 50,000 indexed pages

Awards & Recognition

In 2015, Searcus Swiss won the Webby Awards 2015 with Saatchi & Saatchi and Toyota for the "ONE WORD GOOGLE SEARCH" project in the Advertising & Media: Best Use of Online Media category.

Professional Background

Education & Career Highlights:

  • 1985: Received my first computer (Philips MSX with 80k RAM!) and mini motocross bike at age 5
  • 2006: Graduated from Bocconi University with a thesis on "Budget Planning for Data Protection from Computer Crimes"
  • 2006: Joined Prada SPA as Corporate Controller in Management Control
  • 2010: Left Prada SPA to open my own business and launch EVE Milano blog
  • 2012: Joined Bruce Clay Europe as Senior SEO Analyst
  • 2013: Obtained Google AdWords PPC certification and became Google Partner
  • 2013: Hired as Head of SEO at Searcus
  • 2015: Became partner by acquiring shares in Searcus Swiss Sagl
  • 2016: Became father to a beautiful daughter
  • 2019: Co-authored "SEO Audit Avanzato" manual with Marco Maltraversi and Davide Prevosto
  • 2019: Discovered passion for Python programming
  • 2020: Became father to a fearless son
  • 2020: Acquired 100% ownership of Searcus Swiss sagl

When I'm Not Working

When I'm not in front of the computer, I'm with my family or, on warmer days, crossing mountain passes on my motorcycle. I've visited the five highest mountain passes in Europe (with paved roads), including Col de la Bonette, Colle dell'Iseran, and Colle del Gran San Bernardo.

My passions include motorcycling through Alpine passes, spending time with my family, and continuous learning in programming languages like Python, HTML, PHP, CSS, and JavaScript - all self-taught through online resources and books.

For my complete CV, visit my LinkedIn profile or contact me for collaboration opportunities.