A column article is a blog post or article on your website that explores or explains one of your core topics in more depth. Like spokes on a wheel, column pages are supported by other information available to you, such as links, links to other columns, and other content. For example, you can write a […]
What Is WordPress?
We all know that WordPress is one of the most widely used content management systems (CMS) in the world, and it is easy to see why. It is used by more than 90% of all websites – based on CMS ‘in the United States and over 80% in Europe. The most important thing for beginners […]
What Is The HTML DOM?
What Is The Robots.Txt?
A robots.txt is a text file created by a webmaster to show how to crawl through pages on his website. If you do not want a search engine or bot to crawl through certain pages of your site, a robots.txt file can be useful to give instructions to search engines and bots. When they crawl […]
What Is The HTML Markup?
The Hypertext Markup Language (HTML) is a simple markup language used to create platform-independent hypertext documents. In this article we will learn what HTML is, what an HTML element is, what an HTML tag is and how to structure a basic HTML page. HTML is considered an HTML antipattern and the programming language specifies how […]
How Internet Works?
In a new series of blog posts, Jon Dainton will break down the history of the Internet from its beginnings to the present day and describe how it works. The Internet Book Fifth Edition explains how computers communicate, what it is, how Internet speeds work, and what services it offers. It helps readers understand the […]
What Is The Tag Title?
.The title plate is one of the most basic things you can do to optimize your website for search, and it’s crucial that you use it properly. The HTML Title tag is the most important part of SEO, but there is much more you need to know about it. It is an important element in […]
What Is A Link In Html?
Hyperlinks are the elements that allow a website to connect to other websites, but without them you would have to know the URL of the site on the Internet. How to link from page 1 to page 2 without having an address in http? If you link to an HTML document linked to the same […]
10 Google Analytics Alternatives
Search your web analytics toolkit for an alternative complement to Google Analytics for a more advanced, powerful, and flexible solution. See if it suits you or if something else suits your needs, like these 10 alternative web analytics tools. Search your web analytics toolkit for an alternative complement to Google Analytics for a more advanced, […]
What Is Prestashop?
In this beginner tutorial you will learn what PrestaShop is and why it is so popular among eCommerce web developers around the world. In this article, we will take a look at the pros and cons of WooCommerce and Prestashop to help you decide which e-commerce platform is the best choice to build your online […]
Benefits Of PPC Advertising
PPC advertising (paid-per-click) is conquering the digital world as more and more companies choose to create ads for Google and its partner sites via Google Ads. Paid advertising or paid clicks per click have become a popular and effective marketing tool for many manufacturing companies. Whether you want to bring more traffic to your website, […]
What Is PPC And How Does It Work?
Amazon Pay-by-Click (PPC) advertising was developed as a powerful marketing channel for Amazon. Pay by Click or P PC Marketing is a form of advertising where advertisers pay when consumers click on one of their ads. In PC advertising, an advertiser pays a fee when his ad is clicked to place it in an area […]
Is Magento The Best Ecommerce CMS?
When it comes to developing e-commerce websites, the three options that immediately come to mind are bebe Drupal, WordPress and Magento. If someone wants to create a website, they probably use one of the CMS, like Drupal or WordPress. Most site operators that run their websites with Magentos use it as a CMS via WordPress […]
Why You Have To Track Conversions On Your Website?
If you haven’t added a tracking code for Google Analytics to your website yet, you can find out how to do so in this article. To help you understand the basics and get the most out of your conversion data, we asked 53 digital marketing experts for their advice on using Google Analytics to track […]
What Is Search Engine Marketing?
You may have heard the term Search Engine Optimization (SEO) a million times, but Search Engine Marketing (SEM) is often used today to describe paid advertising. The ultimate goal of SEM is to increase the visibility of corporate websites in search engines, by which we mean Google, Yahoo and Bing. As mentioned above, SEM promotes […]
Difference Between SEO & PPC
One of the most common questions that comes up when we discuss creating a digital marketing strategy is “What determines the difference between SEO and PPC?.” This is the main thing that business owners struggle to get their heads around, and it is the one thing I will start this blog with. Many people are […]
Is Digital Marketing A Good Career Path In 2020?
Career growth in digital marketing has grown rapidly in recent years, and there is an enormous variety of career opportunities. There is a wide range of digital marketing jobs, which means that marketers are in high demand. Digital marketing is shaping up to be one of the hottest jobs of this decade, with career paths […]
What Is Google Tag Manager
If you are familiar with Google Tag Manager, it is a free Google tool that reports on the traffic to your website. If you use Analytics alone, you can use Google Analytics in the same way that you would if you used it alone. However, GoogleTag Manager works with Google Analytics and allows you to […]
Digital Marketing Best Practices For 2020
When it comes to digital marketing in 2020, there are several emerging marketing methods that you and your team should know about. Here are six trends in online marketing that have been big in recent years and will be big for the digital marketing world in the 2020s. Understanding these platforms will greatly improve your […]
Why SEO is so important?
The power of SEO has grown enormously and should be part of your online marketing strategy. SEO is search engine optimization, and here are some of the reasons why it has been important for your business over the years. Before we talk about why seo is so important, it is important to understand what it […]
What does a SEO consultant do?
A savvy company in Portland, Oregon, has turned to a small SEO consultant to help them positively position their website in search engines. A strong SEO consulting service is used and the website transforms from a virtual unknown into a ranking of the search page one. In a general SEO effort, small businesses and SEO […]
What should I look for in Google Analytics?
This article is aimed at beginners and provides an insight into what you should be looking for in Google Analytics with its most basic metrics. This article is not a “Beginner’s Understanding Google Analytics” guide, nor does it attempt to tell you “What do I do with myGoogle Analytics Track?.” This guide focuses on Google […]
Why you need to use Google Ads
By the time you read this, you have probably heard of Google’s leading advertising platform, Google Ads, also known as Google AdWords. There are still many companies that are able to generate leads and sales with it, but to be successful with it, data that is not available in the reports often needs to be […]
How to do SEO in Switzerland (without losing money)
Since 2012 I have been working as a consultant for an SEO agency in Switzerland. In recent years I have had the good fortune to work with customers of all sizes and origins, targeting both local and European users in Swiss, Italy, France, Germany and other countries. When I have to define the SEO strategy […]
How to do SEO in the Italian market
Many brands with international and multi-language websites have achieved great organic visibility thanks to targeted strategies for each individual country. Each nation has its own peculiarities and it is important to know all these aspects when defining the local SEO strategy. SEO in Italy As you know, Italy is a market with many peculiarities, users […]
Restore URLs in WordPress with phpMyAdmin
Did you changed the URL option field in WordPress settings, and now the site is no longer reachable? When I was still a novice with wordpress, I misplaced the WordPress Address URL under the Setting -> General heading, thinking that changing the URL would be enough to change the website address with what I wanted. […]
How to Find the IP Address of a Website
A webmaster may be interested in knowing the IP address of a website to connect via SSH console, to ping the site, to connect via FTP, to launch a tracer or for a multitude of other reasons. Let’s see how to find the IP address of a website with different OS: Windows Linux Mac If […]
How to do SEO in Prestashop
Updated Prestashop SEO guide to rank better in Google According to Wappalyzer, Prestashop is the 4th most popular eCommerce CMS in the world, immediately afterwards WooCommerce, Shopify and Magento. Though Prestashop is a good starting system, there are many aspects to optimize to improve indexing and positioning in Search Engines. In this SEO guide I […]